There’s nothing like personal recommendation to bring in customers but if this isn’t enough, then you really should be mastering the art of social media as a means of building up a rapport with existing and prospective new customers to gradually build your business.
Insider information
Instagram has over 100 million subscribers so is definitely one of the big boys in social marketing and is used by companies such as McDonalds and Starbucks to promote their brands. Since Instagram is used for uploading images and videos what better way to show off your products to customers. For example you could upload an image of your latte if you think it’s a bit different from that of your competitors. Or, if you’ve recently upgraded your furniture or décor, then you could post some images to entice people to come and see for themselves. Or how about snapping a picture of a particularly delicious new pastry or cake that you’ve baked? You’ll be surprised by how people will react.
The first step to using Instagram is creating a handle which you’ll be known by and it’s important to use a name that will be easily remembered. For example Starbucks is simply known as @Starbucks but if your café has a long name, then you may want to dig deep and come up with something really creative that also complements your business.
Educate your customers
Instagram can also be used as a means of giving existing customers and prospective ones, information. Certain celebrity chefs have been known to use Instagram to show people how to cook their signature dish and you could do the same with a particular style of coffee or hot chocolate drink or an innovative sandwich. People like to learn by using visual aids so creating a step by step guide is a sure fire winner.
Associating products with celebrities
There’s something about us mere mortals that makes us enjoy following celebrities and catching up on the gossip. With this in mind, if you can link your products to a celebrity, even it’s just a local celebrity, and post a picture of your “celebrity” either sitting on a funky new café chair or tucking into a double chocolate marshmallow cupcake, then this is a way of letting everyone know that your café is hip and trendy, serves delicious food and drinks and is the place to be seen.
Finally remember when you’re uploading images to give them suitable captions and to ask your followers to take some sort of action. It could be asking what their favourite drink is, what city did they have their best ever coffee in, and so on. The more you can encourage people to interact and leave comments, then the better known your brand will become.
Here at Cafe Furniture Melbourne we’ve got a wide range of café furniture at affordable prices which will help you add personality to your coffee shop or bistro to make it your own. Why not take a look, you won’t be disappointed.
There’s nothing like personal recommendation to bring in customers but if this isn’t enough, then you really should be mastering the art of social media as a means of building up a rapport with existing and prospective new customers to gradually build your business.
Insider information
Instagram has over 100 million subscribers so is definitely one of the big boys in social marketing and is used by companies such as McDonalds and Starbucks to promote their brands. Since Instagram is used for uploading images and videos what better way to show off your products to customers. For example you could upload an image of your latte if you think it’s a bit different from that of your competitors. Or, if you’ve recently upgraded your furniture or décor, then you could post some images to entice people to come and see for themselves. Or how about snapping a picture of a particularly delicious new pastry or cake that you’ve baked? You’ll be surprised by how people will react.
The first step to using Instagram is creating a handle which you’ll be known by and it’s important to use a name that will be easily remembered. For example Starbucks is simply known as @Starbucks but if your café has a long name, then you may want to dig deep and come up with something really creative that also complements your business.
Educate your customers
Instagram can also be used as a means of giving existing customers and prospective ones, information. Certain celebrity chefs have been known to use Instagram to show people how to cook their signature dish and you could do the same with a particular style of coffee or hot chocolate drink or an innovative sandwich. People like to learn by using visual aids so creating a step by step guide is a sure fire winner.
Associating products with celebrities
There’s something about us mere mortals that makes us enjoy following celebrities and catching up on the gossip. With this in mind, if you can link your products to a celebrity, even it’s just a local celebrity, and post a picture of your “celebrity” either sitting on a funky new café chair or tucking into a double chocolate marshmallow cupcake, then this is a way of letting everyone know that your café is hip and trendy, serves delicious food and drinks and is the place to be seen.
Finally remember when you’re uploading images to give them suitable captions and to ask your followers to take some sort of action. It could be asking what their favourite drink is, what city did they have their best ever coffee in, and so on. The more you can encourage people to interact and leave comments, then the better known your brand will become.
Here at Cafe Furniture Melbourne we’ve got a wide range of café furniture at affordable prices which will help you add personality to your coffee shop or bistro to make it your own. Why not take a look, you won’t be disappointed.
