Offering Promotions In Your Restaurant And Cafe

One vital reason why many restaurants and cafes offer promotions is to grab people’s attention. Promotion is the key element of any marketing strategy; it can retain loyal customers and bring in new ones. 

This article will enlighten you more about promotions in your cafe and restaurant. 

Most restaurant and cafe owners have tried various promotion ideas, but some of the promotion fails. Most of the processes often look like this;

• Create a discount 
• Highlight all the discounts both online and offline 
• Run it for a while 
• Then lastly, wonder if the offer worked or not

The significant problems with this process are often because;

• The offer didn’t get to the right audience 
• No means to measure and track the promotion results 
• No efficient strategy behind the promotion, and many other reasons

Restaurant Promotion Ideas For Your Restaurant And Cafe 

The ideas below focus on taking simple actions, and some may take just a few minutes to set up, and you can also do it repeatedly. 

Promotion ideas require time, creativity, and Investment. Incorporating these promotion ideas in your restaurant will result in massive sales in your cafe/ restaurant.

1. Create Food Challenges.

Subtly threatening customers is most times profitable. For example, in 2012,  hell pizza launched a “pizza roulette” challenge where customers can ask to have two drops of Ghost chili sauce on one slice of their pizza.

This promotion made hell pizza have the most significant sales of all time. The example mentioned above shows how running a challenge-type event can increase sales and also grab attention.

Remember, the attention your promotion commands will directly affect how intense you can be.

2. Food Truck Or Guest Chef.

Over the years,  many people have flocked to events and pop-up restaurants. For your cafe and restaurant, you can create a unique style of promotion by inviting a guest chef to prepare special menus.

You can work with a chef from any of the popular food trucks in your area; it will get people’s attention and attract those who want the best for their stomachs and both worlds, i.e., the fun of street food and the comfort of a sit-down restaurant.

3.  Have A Selfie Station.

Did you know that good food isn’t the only thing that attracts customers to your cafe and restaurant? Many foodies love posting about fun restaurant outings, especially if the location has impressive aesthetics.

You can spice your space by adding a fun photo booth that will be impossible for selfie lovers to resist. Your customers will get some Instagram photos to upload, while your restaurant gets free social media marketing when tagged. 

4. Be Pet Friendly.

If your cafe or restaurant has outdoor seating, allow customers to bring in their furry pets. You can offer special menu items for their pets or to-go treats for dogs with takeout orders.

5. Appreciate Customers For Spreading The Word.

Invite loyal customers to tag you on social media in exchange for a free meal or discount on their next visit. 

On A Final Note;

Cafe Furniture Melbourne is the best place to acquire any cafe and restaurant furniture you need. Visit our website now to see an extensive range of extraordinary products.