Upselling In Restaurants And Cafes

One of the ways restaurateurs can maximise the spending of every customer that places an order or comes through their front door is by knowing how to upsell.

From your table tents and your posters to music and staff, everything about your restaurant and cafe should efficiently work to create an inviting environment for your customers to splurge. 

One crucial component for creating upsells is your restaurant menu; it excites your customers and promises to heighten their taste buds and fill their tummies, and your pocket. 

Upselling in a restaurant is proactively training your waiters/waitresses in the unique art of upselling and menu recommendations.

Having this upselling skill can boost your cafe and restaurant.

What Not To Say To A Customer When Upselling.

1. I don’t know. This response is not acceptable. Your staff should be able to sample your restaurant’s most popular dishes, menu items, and specials(daily and weekly).
2. Everything on the menu is good. Your staff might think they have provided positive feedback, but it doesn’t help the customer. 

Skillfully informing them of personal favorites or a few popular items helps create an additional touch point between your staff and customers.

3. I love the steak. This response is an improvement, but the answer is not acceptable. Why? It’s because you are not selling the steak by telling the customers what you like about it and which cocktail or wine will perfectly complement it.

Right Things To Say When Upselling A Restaurant Menu.

1. Do you prefer seafood or red meat? Right now, our seasonally fresh salmon is available. First, you are engaging with the customer, which is good. 

You’re also informing them of the limited availability of a special meal. Do not forget to suggest a dessert, wine, or cocktail to enhance your customers’ dining experience.

2. I like the steak. It’s a premium Kobe-style beef seasoned with fresh recipes. Tell them more about what makes the ingredients unique, the recipe great, and the chef’s magic touch regarding red meat.

Make your customers want it immediately. Do not forget to tell them about the best wine that will go great with the steak.

3. The steak here is incredible. Describe it in a way that will build anticipation in your customers. Tell them the steak comes plated on a blue square platter with red potatoes and purple asparagus…

Upselling Tactics To Incorporate In Your Café/Restaurant

1. Train Your Servers On How To Upsell.

Your restaurant service plays a significant role in the upselling of menus to your customers. 

Your servers can establish a conversation with them and gently nudge them into trying out new and expensive desserts or upgrading a meal, or buying any additional item. 

Teach them not to pester the customer; if the customer has rejected any suggestions before, tell them to take a hint and not continue. 

Your staff suggestion should make it look like they are improving the customer’s dining experience and not trying to make more money for your restaurant.

2. Leverage Your Customers’ Data.

A restaurant that strategically upsells its customers is facilitated by the information collected from them. 

You can use your customer’s order history to target high-spending VIP customers and their dining preferences. With this data, you can upsell your VIP customers because they are receptive to special offers. 

For example, if your restaurant recently acquired a vintage red wine, your servers can ask the VIP customer if they would love a glass of your recent and special acquisition. 

On A Final Note;

Cafe Furniture Melbourne is the right place to visit if you want to purchase rustic Bristol or sleek contemporary for your cafe and restaurant. 

Visit us now to learn more about our high-quality and affordable furniture.