Customers Eat With Their Eyes-Why Food Presentation Matters

This satisfaction wells up in us once we set our eyes on a meal, especially when hungry. When your eyes see a meal, it informs your brain what the food will taste like; this happens due to a series of natural and learned responses, and remember, we taste what we think we should. 

For instance, if we see an orange drink, we will likely think it will taste of oranges even though the taste consists of a bit of acid and sweetened water. 

The expression “you eat with your eyes” is true because when a meal is visually appealing, it becomes delicious; a rotisserie-roasted turkey looks more appetizing than a pale roasted turkey.

What Is a Food Presentation?

Every seasoned cook/chef knows that eating isn’t only about taste because taste comes after setting eyes on a meal. 

Food presentation, also called food plating, is arranging a meal to enhance how it looks on a plate or tray. It is why you get hungry when you look at photos of well-arranged dishes/meals on the internet.

Factors To Consider If You Want To Craft A Presentable And Eye-Catchy Meal

1] Themes: 

Dishes can be made to match different themes; it can be the overall theme of your café, restaurant, diner, hotel, etc., or a special meal that corresponds to a particular area/time of the world. 

If you want your business place to have a specific look and feel, ensure you organize meals and blend textures and colors uniquely to reflect your establishment’s theme.

2] Colors: 

Colorful meals/ingredients play a significant role in our minds; vibrant and bright colors add energy, dull colors make meals seem uninteresting/unappealing, and complementary colors produce a unique contrast that adds pleasing visuals to the layers of your meal. 

As mentioned above, seeing a meal before eating makes you assume what its taste will be like. Additionally, green and red colors in meals can tell us if the meal is nutritious or not.

Why Food Presentation Matters

Food plating/presentation holds a particular historical significance, and you may be curious as to why it matters for your café, diner, or restaurant. 

1] It Enhances Your Meal: 

This is one of the apparent reasons why food presentation matters. If you’ve watched a cooking show where the cook focuses on crafting a delicious and stunning meal, you’d remember that you took extra time to prepare your next meal. 

If customers can tell that a meal was prepared with good intent and designed to please the eyes, they’ll focus more on the taste and savor each moment.  

2] It Focuses On First Impression: 

First impressions are vital in the food sector.  A tasteful-looking and well-crafted meal can transcend a customer’s dining experience, and with one picture, your restaurant can go viral through the digital world.

When you present a well-crafted meal to your customers, you offer your customers an excellent first impression, and you have the chance to reach a wider audience. 

3] It Communicates The Quality Of Your Restaurant: 

Food presentation psychologically communicates the quality of your café/diner to your customers. It signifies the expertise of your kitchen staff/chefs. Inadequate food representation echoes an unsanitary/disorganized kitchen with low food quality.

On A Final Note;

At Café Furniture Melbourne, we create the right ambiance and atmosphere to reflect your unique brand and elevate your customer’s dining experience. 

Visit our website now to grasp our unique ideas, styles, and designs that suit your restaurant, diner, or cafe theme.